Think about how dog care usually goes. You mean to book the next groom and forget, so he goes too long between visits. Boarding fills up before you remember to call. Every pickup is a different total, mostly cash, and never quite what you expected. It's not that any of these are disasters. It's all on you to keep track of, every time.

We run the Lucky Dog Pet Club the way we'd want our own fur baby treated. That means getting rid of the part nobody likes — the guesswork and the nickel-and-diming — and replacing it with something simple.